Henley Business School Launches New Customer Management Safari Programme
Henley Business School has introduced a new Customer Management Safari to its open executive development portfolio, to help businesses achieve excellence in customer management.

ST. ALBANS, ENGLAND, September 11, 2009 /24-7PressRelease/ -- Henley Business School has launched a new Customer Management Safari as part of its executive education programme. Aimed at business leaders who wish to re-address the way their organisation responds to - and engages with - their customers, this programme concentrates on deepening an organisation's understanding of its current and future customers. It also considers the impact of organisational climate on customer satisfaction and retention and the important role of people in the value creation process.

The Customer Management Safari will help successful participants understand and use a range of techniques to discover deep, rare, meaningful insights about customers that can form the basis of competitive advantage. Participants will also learn how to turn these insights into a customer management strategy that will deliver results.

The Customer Management Safari draws on ongoing business research by the Henley Centre for Customer Management giving every programme a unique view of customer relationships within the overall business process and that is linked to business management relevant to current business conditions.

Professor Moira Clark, Programme Director at Henley Business School, said: "Customer management is at a crucial point in its development and its strategic importance has never been greater for effective leadership. Achieving excellence in customer management means an organisation must become truly customer-centric; striving to understand the full range of factors that affect a customer's experience of the organisation and its products and services, seeking genuine, original insight into the needs and behaviours of those customers."

The three day residential programme includes assessing organisations against 15 proven success factors, reviewing the value of online social networking, establishing the type of customer management that would most enhance organisation's relationships, using new approaches to creatively segment customers, tailoring propositions to respond in appropriate and timely ways to the needs of those segments and discovering how to create effective leadership for cross-functional, customer-centric working within your organisation.

The Customer Management Safari is a new addition to the Henley Business School open executive development programmes, and a part of the highly successful range of programmes and services offered by Henley Business School Executive Education, which include both customised and tailored qualification programmes. These management courses and leadership courses are highly practical, designed to create immediate impact and make a real difference back in the work environment.

PR Contact Details
Judith Hunt
Communications Management
Calverton House
2 Harpenden Road
St. Albans
AL3 5AB
+44 1727 737989
www.henley.reading.ac.uk

Press Release Contact Information:

Judith Hunt
Henley Business School
PR Contact
2 Harpenden Road
St. Albans, Hertfordshire
United Kingdom AL3 5AB
Voice: +44 1727 737989
Website: Visit Our Website