SDA Bocconi and Bulgari, a Luxury Partnership for the MBA
The first MBA in Europe with a specialization in luxury business management is launched: an international track reserved for 20 participants. Applications by April 30th.

MILAN, ITALY, April 21, 2011 /24-7PressRelease/ -- SDA Bocconi School of Management and Bulgari have united their expertise to create, starting from the next edition of the MBA (applications by April 30th), a new specialization in luxury business management reserved for 20 participants and set out in a track which will allow them to develop the managerial competence required today in the business of luxury goods and services.

In addition to the 5 current functional-based concentrations, next October the SDA Bocconi MBA Program expands its offer by proposing a new industry-based track specialized in luxury business management, the first and only one within a top ranked International MBA.

The specialization track, proposed and developed together by the faculty of SDA Bocconi and Bulgari managers, foresees for every participant three months of lessons at the Bulgari headquarters in Rome and a two-month in-company project in an international branch of the Bulgari Group or in a branch of other companies of the luxury sector.

The 20 participants will also compete against each other for three days in a Bulgari-labelled business game to test their ability in facing the challenges of growth, profitability and sustainability in the luxury goods business.

"The collaboration with a leading group in the sector like Bulgari guarantees to our program the necessary integration between theoretical approach and application to real and concrete cases," explains Alberto Grando, Dean of SDA Bocconi, the only Italian Business School present in the rankings of both Financial Times and Bloomberg Businessweek. "Together we can exploit the advantage of being Italian in two highly competitive and International markets like business education and luxury."

"I am proud that Bulgari can partner a prestigious Business School like SDA Bocconi, in such a way contributing directly to the development of the managerial competencies of the participants," continues Francesco Trapani, Chief Executive Officer of the Bulgari Group. "Investments in quality and education have always been those that guarantee the highest return and I am sure that for both the company and the participants it will prove to be a valuable opportunity for exchange and for personal and professional growth."

The collaboration between SDA Bocconi and Bulgari will guarantee the participants the attainment of SDA Bocconi's MBA diploma and a certificate in specialization in luxury business management guaranteed by the School and the Bulgari brand.

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